Senior Art Director - WW

ASK: To assist with the redesign of the iconic weight watchers brand.

SOLUTION: Assisted with the development and design of a fresh, clean, vibrant, modern & dynamic look.
Created emails, banner ads, landing pages and other digital assets.

Print & Digital Global Campaign

ASK: To develop a refresh for Dow Jones Factiva brand and help bring attention to the collaboration with Flipboard App.

SOLUTION: Created a design that is able to communicate the key benefits of the Factiva brand, while simultaneously updating the brand to a more vibrant modern and dynamic look.

ASK: To update the look and feel for the Wall Street Journal’s IOS App 

SOLUTION: Created a clean minimalistic look and feel that coincided with the overall re-brand approach. 

ASK: To update the look and feel for the Wall Street Journal’s Plus (a special offers & events program designed to attract & keep high end subscribers) 

SOLUTION: Created a sexy and sleek rebrand slightly slanted towards women (WSJ’s largest pool of potential new subscribers)

Senior Production Designer - Rolex

ASK: Take the lead in the production and mechanical development. To assist in the brand maintenance and brand integrity of one of the most iconic fashion brands in the world.

SOLUTION: Excelled in all aspects as Lead production designer (Hogarth WW). Created multiple mechanicals and digital assets to very precise specifications. Maintained quality control and created mechanicals with color match proofs.

ASK: Create a new campaign for the Wall Street Journal to increase subscriptions and rebrand them to target a younger and more diverse demographic.

SOLUTION: Assisted in the conception, creation, and took the lead on production of the “Make Time” campaign. Created multiple sizes and layouts in both print & digital formats.

ASK: Update old, stale Direct Mail packages for Wall Street Journal.

SOLUTION: Designed new rebranded direct mail packages for the Wall Street Journal to increase subscriptions and reintroduce them to a younger and more diverse demographic. Created mechanicals as well as prepped and released files to vendor.

ASK: To assist in the conception and production of multiple Land Rover ad campaigns, direct mail packages and in showroom graphics.

SOLUTION: Designed and produced multiple print, digital, out of home, and direct mail packages for Land Rover.

ASK: Update package design for Abbott - Similac Baby formula.

SOLUTION: Designed and produced rebranding for Abbott - Similac Baby formula Box. Created mechanicals, produced dielines, implemented client revisions, preflight of files, and released to vendor.

ASK: Develop and design logo T-shirt graphics for an urban clothing company.

SOLUTION: Delivered authentic, genuine, and soul street art fashion.

Info Graphics / Editorial Design

ASK: Develop a clean, concise and legible look and feel for the Wunderman Strategic Plan.

SOLUTION: Designed multiple info graphics and editorial spreads to effectively convey the message, and information in a modern and dynamic look.

Digital Global Campaign

ASK: Take an existing design, and create multiple digital banners and website wallpaper in multiple sizes.

SOLUTION: Delivered multiple concepts in all size variations, from concept to execution.

Direct Mail Global Campaign

ASK: Reinvent, design and production of a mock IBM Thinkpad Special custom DM package out to promote the launch of the very first IBM Thinkpad laptop.

SOLUTION: Collaborated with the lead art director to design a truly innovative direct mail package deserving of the iconic brand. Took the lead in production including mechanical preparation, mailing regulations, comps, die-line creation, pre-press, flight-check, release of files to vendor.

Graphic Design

ASK: Develop multiple poster concepts for PWC diversity campaign.

SOLUTION: Exceeded expectations and delivered a truly innovative elegant solution.

BLOOMBERG PHILANTHROPIES MOBILE APP
(Bloomberg Connects)

Mobile App Design & Development / U.I. Design

ASK: Bloomberg Philanthropies tasked me to take the lead in the design and development & production of a New App (Bloomberg Connects) created to enhance and encourage a new generation of lover’s of the arts.

SOLUTION: Developed a dynamite App with excellent simple clean lines, intuitive navigation, designed to highlight the amazing art.

Animated LinkedIn Social Media Campaign / Info Graphics & Digital Presentations

ASK: To develop and produce an animated social media campaign, to drive customer traffic to the J.P.Morgan website.

SOLUTION: Created storyboards for LinkedIn social media campaign. Developed presentations & mechanicals files for production of animations in multiple file formats. Developed infographics for print & digital assets.

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